We're looking for a talented Digital Marketing Specialist who is great with digital marketing technique. This position is responsible for Marketing Automation, SEO, SEM, PPC and affiliate marketing, and paid search activities.
Responsible for analyzing, reviewing and implementing the company’s website rankings and developing content to include keywords or phrases in order to increase traffic to the website
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Works cross functionally to support other digital marketing channels (Affiliate, SEO, video), creative and promotions, email and other digital initiatives or projects when needed.
Proven experience with paid search engine marketing campaign strategies and implementation.
Proficient in SEO best practices as well as being a creative thinker who can strategize for long term SEO growth.
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating reports